Global medical strategies are often based on a HQ perspective through insights from established sources such as global trials, global advisory boards etc. Focus on securing one voice worldwide and on the ability to measure the impact of the strategy locally, calls for a need to secure an outside-in perspective and for engaging the worldwide organisation through innovation in selecting and applying data and when defining the strategy process.
March 22 @ 15:45
15:45 — 16:30 (45′)
Celestin A, Hyatt Regency New Orleans
Matt Lewis, Richard Graves, Tim Mikhelashvili