Hot Topics Roundtable: Optimizing the Global-to-Local Feedback Loop in Medical Affairs

Global teams spend a large percentage of their budgets each year creating content and materials for their local teams, but how well and often are these assets being used? What feedback loops exist to allow countries to provide their preferences, areas for improvement and best practice in localization and rollout of the materials provided? This workshop will explore the challenges faced by Global and Local teams regarding communication and content creation. Participants will identify and assess different issues with Global-to-Local team feedback loops, i.e., what communication channels are in place and how can they be improved. Real-world case studies will be discussed to further examine how processes can be improved and optimized and what types of local channels may be most impactful in a post-COVID world. Finally, participants will consider their own ways of working, and how they could optimize the process of feeding back in their own organizations through the learnings that have been explored in the workshop.
March 22 @ 15:45
15:45 — 16:30 (45′)

Hyatt Regency New Orleans