This roundtable session will discuss commonly encountered challenges meeting the internal and external demands on a medical affairs organization and how they can be addressed. E.g how do you understand your development product or your marketed product? How do you maximize the value of your data and your marketed products? How do you manage to deal with real time issues as well as be prepared for potential issues of tomorrow? How do you ensure that you are fully on top of your data? How do you secure the information flow for long-term success so that your product gets maximal sheer of voice and attention?
March 22 @ 16:45
16:45 — 17:30 (45′)
Celestin BC, Hyatt Regency New Orleans
Barb Jones, Bertil Lindmark