Hot Topics Roundtable: Patient Education in Social Networks: How Medical Affairs Leaders Are Improving Outcomes

A key lesson Medical Affairs groups learned coming out of the pandemic was that to be successful they had to figure out how to reach and educate patients directly – where they are – rather than relying on doctors to catch everything during rare, in-person office visits. Partnering with KOLs and large patient social networks, they went directly to the source to identify patient education gaps from thousands of patients. They addressed the patient education gaps with content, videos, and access to interviews with world-class disease specialists – all delivered directly to the phones and computers of patients with chronic diseases. Most importantly, they paved the way to show other Medical Affairs leaders how to directly improve patient outcomes through their efforts.

This trend of engaging patients directly is only accelerating. Now, Medical Affairs groups are helping PCPs and chronic care specialists by delivering a better educated patient to that office or virtual visit – with patients taking more responsibility for managing their condition the 360 days a year they’re not in front of the doctor. This decreases time to diagnosis and treatment and improves the quality of communication between patient and doctor. This session will focus on case studies that illustrate success and provide actionable strategies for Medical Affairs leaders.

March 22 @ 16:45
16:45 — 17:30 (45′)

Hyatt Regency New Orleans