Hot Topics Roundtable: Taking the Medical Lead via Medical Narratives

Leading global biopharmaceutical companies aim to leverage full capabilities of Medical Affairs organization to ensure all appropriate patients benefit from their medicines. The work of Medical Affairs is central to closing the gap between the stated aspirations for a medicine in a therapy area and the reality of actual clinical practice and current treatment decisions.

Cornerstone to success here is the Medical Narrative, a fundamental strategic document that defines the single interpretation of relevant scientific evidence and sets leadership aspirations for the medicine.

The Narrative captures the essence of Medical leadership, it is the strong scientific platform necessary to realize full potential from launch throughout the lifecycle for any given asset. In this plenary session we will showcase the role of the Medical Narrative in strategic decision-making and setting leadership priorities, data generation planning through to high impact scientific exchange.

March 22 @ 16:45
16:45 — 17:30 (45′)

Hyatt Regency New Orleans