Then suddenly, the MSL world of travel, food, entertainment, and that in-person events offer, came to a screeching halt. The frontier of virtual communication began. It was a difficult transition for many. This was time to position yourself as that valuable resource of needed scientific information in these unprecedented times. Getting the appropriate time to request a virtual exchange with the competing priorities of healthcare professionals (HCPs) became more than daunting task. For group meetings, attendance was the first hurdle. Without the boondoggle travel, food, and entertainment that in-person events offer, rustling up attendees will require that your organization promises and gives your attendees something they need. Relevance is the key word. Sessions need to be extremely pertinent, meaty, and brief. Whether virtual or in person, the MSL needs to position yourself in a way that is memorable, personable, and relevant. This workshop will provide tangible methods to position yourself for success in medical communications.
Hyatt Regency New Orleans
Marieke Jonkman, Susan Malecha