Plenary Session: The Role of Medical Affairs in a Public Health Crisis

The Medical and Healthcare industries are undergoing transformational challenges, and these in turn have a significant impact on Medical Affairs – driving a change in both internal demands and in external pressures but also creating new opportunities and requiring a deep change in mind-set and tools and a new approach to value creation. This session will review examples of the critical role Medical Affairs teams played during the management of the Covid-19 pandemic and the future potential impact we can have.
March 22 @ 13:15
13:15 — 15:00 (1h 45′)

Celestin DE, Hyatt Regency New Orleans

Bjorn Oddens, Kashmira Date, Kavin Yu, Vin Gupta, Wendy Kampman, William Sigmund