Symposium: Medical Insights and Medical Communications Strategy

Medical Communications teams are tasked with developing an integrated medical communication strategy and plan (iMC S/P), which informs activities related to external data communication. The iMC S/P often encompasses activities involving a variety of Medical Affairs functions such as publications, field medical, medical directors, medical information services, and medical education. Data availability and publications serve to guide the communication strategy; however, there are several drivers/inputs that are necessary for the development of a strategically sound iMC S/P that align with the larger cross functionally developed medical strategy for a product. In this plenary discussion, our panelists will specifically explore how insights gathered through external interactions (virtual, in-person, or digital) across all Medical Affairs functions, as well as additional channels such as published literature, social media, and other sources, inform the initial development and ongoing refinement of the iMC S/P. We will also explore the nuances of the partnership between teams responsible for collecting, analyzing, and internally disseminating insights and medical communications. The panelists will provide best practices for ensuring an optimal partnership between these teams.
March 22 @ 10:45
10:45 — 12:15 (1h 30′)

Hyatt Regency New Orleans

April Adams, Monicca Shanthanelson, Renu Juneja, Robert Groebel