Integrating Best Practices of the Standards & Guidance for External Education

The goal of External Education is to optimize patient care and improve health outcomes through educational programs that address knowledge, competency, or performance gaps. While various functions within industry can support educational materials and programs, Medical Affairs does so in a scientific, non-promotional manner. The Standards and Guidance (S&G) document provides a common understanding of the framework in External Education led by Medical Affairs, information on key elements of external education types and the oversight and regulations that govern the activity.

The S&G addresses fundamentals of External Education. These components include; risk and regulatory landscape, independent medical education, industry-led external education, and other external medical education engagements. Panel members will engage in dialogue on similarities and differences between independent and company-led external education. Case studies will be used to apply the principles into practice through thought-provoking questions to continue the dialogue by panel members and audience. By the end of this session, attendees will be able to reflect on the similarities and differences between independent versus company-led external education; describe how to integrate External Education strategies into Medical Plans; and articulate the application and utilization of the S&G in their organization.

The External Education S&G is a valuable benchmark resource that facilitates crucial conversations with cross-functional internal and external stakeholders. The S&G reflects the position of the MAPS FAWG on External Education FAWG on the provision of diverse learning opportunities to facilitate knowledge exchange, learning, and skills acquisition addressing knowledge, competence, and performance gaps for HCPs, payers, and patients/caregivers.

March 22 @ 08:30
08:30 — 10:00 (1h 30′)

Hyatt Regency New Orleans

Jean-Jacques Murama, Pamela Mason, Sarah Funderburk