Workshops:
Solving the “Insight Gap” – Medical Affairs’ Next Challenge

Medical affairs teams invest heavily in building relationships with KOLs and rely on these experts’ feedback to make critical decisions. But what if they’re not hearing from the right people? And what if they’re not asking the right questions? Worst of all, what if internal stakeholders can’t find, don’t understand, or never see this feedback? This is called the “insight gap” – and it’s both costly and risky. In this session, learn what contributes to the insight gap and how to solve it – how to identify the right experts, engage them efficiently and compliantly, intelligently derive insights, and transform those insights into decisive action backed by data. Hear from an expert panel to understand first-hand how a more unified approach to these once-siloed activities is the next step in medical affairs teams that lead the way in creating value for medical teams, the organization, and the patients.
March 21 @ 10:45
10:45 — 12:15 (1h 30′)

Hyatt Regency New Orleans

Lance Hill, Mike Abbadessa, Ruth duMoulin