Workshop: Cross Industry Collaborations in Medical Information to Optimize Patient Care

The optimization of patient care through information is essential. phactMI (Pharma Collaboration for Transparent Medical Information) and MILE (Medical Information Leaders of Europe) have come together to elevate the science of medical information. The collaboration of Medical Information leaders from across the industry has provided a transformative opportunity to impact the delivery of medical information to healthcare providers and ultimately the patient as well. Additionally, the collaboration has allowed medical information to move from vision to action in highlighting the impact that it has internally as well.

Recognizing and understanding the external customers of medical information is necessary for continuing to enhance and elevate the practice of medical information. By understanding how healthcare professionals utilize the information provided can better enable Medical Information Departments to enhance the offerings they have. As the landscape of healthcare and technology changes, innovation is critical to providing information that matches the future trends for the medical organization. Both phactMI and MILE have provided leadership in creating offerings that allow healthcare professionals access to information they need to better care for patients. phactMI and MILE offer enhanced search capabilities that are unique and specifically tailored to their environment. They both offer an avenue to providing information to the healthcare professional when and where they need it.

The learning objectives for this session are:

  • Describe ways medical information impacts patient outcomes
  • Review reasons that Health Care Professionals (HCPs) use or don’t use pharma medical information resources from MI and Medical Science Liaisons (MSL)
  • Identify the strategic role and value of MI
  • Discuss transformation of the collaboration between MI and medical affairs to ensure greater credibility and access for HCPs
  • Forecast additional industry collaborations to optimize patient care
March 22 @ 08:30
08:30 — 10:00 (1h 30′)

Hyatt Regency New Orleans, Imperial 5

Christopher Keenan, Evelyn DeSantis, Leena Jindia