Workshop: Medical Affairs: A Data-Driven Future

Healthcare practitioners are increasingly reliant on Medical Affairs professionals to tailor and communicate the latest medical science and research so that those HCPs can make the most effective, impactful decisions in patient care. The pandemic has only accelerated this trend, forcing Medical Affairs leaders to adopt new strategies to engage with the right influencers at the right moment on the right channel, in order to maintain relevance with HCPs, patients, and key opinion leaders. In this session Komodo’s General Manager of Medical Affairs, Brett Balzer, will provide a blueprint for how Medical Affairs leaders can revitalize scientific engagement activities within their organizations by transforming legacy systems of record into systems of agile insights. These insights will empower field-based MSLs, home office teams, and Medical Affairs leaders to be the champions of science and patient value inside and outside of their organizations.
March 23 @ 11:30
11:30 — 13:00 (1h 30′)

Hyatt Regency New Orleans

Brett Blazer