External education advances healthcare professionals’ (HCPs) scientific knowledge while also elevating their ability to deliver best, personalized care to patients. Industry support of external education is vitally important to HCPs because it makes available opportunities to improve their clinical practice, maintain longitudinal care plans, and stay current with medical advances during a time of constantly evolving science. Whether through the support of independent education and continued professional development, or the provision of company-directed education, industry’s role is foundational to accelerating the dissemination of new evidence in order to improve patient care. Supporting or providing external education is not only in the interest of patients, but industry’s responsibility as well. Industry must be symmetrically aligned in knowing how to translate multiple variables into cohesive and simplified statements and metrics that illustrate the appropriateness and value industry brings to a comprehensive clinically-relevant educational conversation. Championing why industry provides external education seems to frequently depend upon the ability to communicate clear messages and exceed the expectations of both internal and external stakeholders. This workshop will give participants the tools to promote the value of external education and provide opportunities to practice delivering the message in simulated situations.
March 23 @ 11:30
11:30 — 13:00 (1h 30′)
Hyatt Regency New Orleans
Jacqueline Waldrop, John Ruggiero, Patricia Jassak